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Many universities are now beginning to offer e-commerce classes. Some are even trying their hand at e-marketing classes. While working on my MBA at Woodbury University in 2001, I took an e-commerce course just for the easy "A". My professor, Mr. Byrd, asked me to prepare a 30-minute presentation on search engine optimization, since I own the company RegisterEverywhere.com (a search engine optimization company that has served over 17,500 clients worldwide). While I was delivering my presentation, I noticed all of the other 13 students in the class were taking frantic notes on almost everything I was saying.
After I finished the presentation many of the MBA students came to me and said that was great and they learned quite a bit. The same sentiment was shared by professor Byrd. At the end of the semester professor Byrd asked the e-commerce class, one by one, what one thing they learned in class that stood out and they will use for years to come. Out of the 13 other students in the class, 9 of them stated the presentation I gave on search engine optimization and marketing was what they liked the most.
There has definitely been a shift in marketing over the past few years. Businesses have switched from traditional marketing to online marketing. I have seen companies completely cancel their phone book advertising as well as trade show advertising and place all of their marketing efforts online.
In my online marketing course I discuss every major component of internet marketing. The traffic you can get and the amount of business you could possibly do is phenomenal! Here are some of the topics of my marketing course:
- Getting traffic from natural (organic) search results of major search engines like Google, Yahoo, and MSN using highly effective search engine optimization techniques, including most importantly link building.
- Effectively using sponsored links (PPC) on Google, Yahoo and others to maximize return on investment.
- Online press release marketing
- Social networking sites marketing
- Affiliate Marketing & Recruiting
- Shopping search engine marketing
- Email marketing
- Blog marketing
- Landing page optimization
- How to convert visitors into buyers
- How to measure website activity
- Creating websites that sell
You get 24 hours per day, 7 days a week online access to all 10 lessons including worksheets, course material, check lists and seo tools. This could be the best investment you ever make.
