Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as off-site optimization methodologies so that the site comes up higher in the natural (organic) search results of major search engines.

This lesson on search engine optimization and link building will show you exactly how to implement both on-site and off-site optimization methodologies so that you can start achieving free hits from the natural search results of the major search engines. Best of all everything can be done at no cost to the marketer.

Please find the lesson outline below:

• Keyword Development
• Free tools that will assist you in picking the right keywords and will estimate traffic for you.
• Tools that allow you to "spy" on your competitors and get the list of keywords your competitors are using.
• Keyword tracking so you can determine which keywords convert the most.
• On-Site Optimization - Proper Application
• Title tags
• Meta keywords and meta description tags
• Robots tags
• Title attributes
• Alt tags
• Keyword to content ratio
• Sub-directories
• URL path
• Mod rewrites
• Navigation architecture
• Anchor text
• Traditional sitemaps
• Sitemap.xml
• Getting visitors to stay longer on your site
• Off-Site Optimization - Link Building
• Article writing
• Relevant one-way link directories
• RSS feeds
• Blogs
• Vlogs
• Linkbaiting