First, let me talk to you about the history of search engine marketing, which some people refer to as SEM. In 1998 an entrepreneur in Pasadena, CA started goto.com. Goto.com offered sponsored ads that can be placed along side the natural search listings of search engines like Yahoo. At the time, Goto.com had a relationship with Yahoo.com (Google made its debut in 1998). Along side the natural search results of Yahoo, Goto.com advertisers got to place a text based ad for keyword searches. So if you searched for "cool shoes" on Yahoo and ad from Nike.com could show up under the "sponsored listings" portion of Yahoo.com.
Later on in the year 2000 Google came up with Google Adwords, which was based on the same idea developed by Goto.com with minor differences in reporting and ad bidding methodologies. In 2001, Goto.com changed its name to Overture.com and kept offering sponsored ads in Yahoo. In 2003, Yahoo bought Overture and soon after changed its name to Yahoo Search Marketing.
Just as a quick statistic, companies in 2002 spent about a billion dollars in sponsored listings. In 2006, they spent $9.4 billion dollars. Over a 750% increase! What do you thing is going to happen with the 2007, 2008, and 2009 statistics... If you every wonder why Google stock does so well, you have nothing but search engine marketers to attribute to the stock price.
Today, many people use search engine marketing interchangeably with search engine optimization. However, the two should not be mixed. If anything, search engine marketing is the umbrella that search engine optimization (SEO) and sponsored listings known as pay-per-click or PPC fall under.
In my marketing course, I cover many topics including of course pay-per-click advertising, as well as search engine optimization methodologies that anyone with even limited knowledge of web design can implement to their sites.
Here are some of the topics I will be discussing:
You get 24 hours per day, 7 days a week online access to all 10 lessons including worksheets, course material, check lists and seo tools. This could be the best investment you ever make.