Applying Workshop Knowledge

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Workshop Info:

Location:
Cosmpolitan Hotel
3708 Las Vegas Blvd S.
Las Vegas, NV 89109

Dates:
12/3/11 - 12/4/11

Time:
9A -6P each day

Speaker:
Raffi Sosikian, MBA

Modules:

Advanced Search Engine Optimization (SEO) & Link Building

Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as off-site optimization methodologies so that the site comes up higher in the natural (organic) search results of major search engines.

This lesson on search engine optimization and link building will show you exactly how to implement both on-site and off-site optimization methodologies so that you can start achieving free hits from the natural search results of the major search engines. Best of all everything can be done at no cost to the marketer.

Please find the module outline below:

Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as off-site optimization methodologies so that the site comes up higher in the natural (organic) search results of major search engines.

This lesson on search engine optimization and link building will show you exactly how to implement both on-site and off-site optimization methodologies so that you can start achieving free hits from the natural search results of the major search engines. Best of all everything can be done at no cost to the marketer.

Please find the lesson outline below:

Keyword Development

    • Generic keywords vs. long tail keywords
    • How to gage the “real” traffic you can expect from the numbers projected by the various publically available keywords tools.
    • Tools that allow you to "spy" on your competitors and get the list of keywords your competitors are using. This can be a very profitable tool.
    • Tracking tools so you can determine which keywords convert the most. Which pages on your site have the highest bounce rate and need to be improved upon, and what is the typical path your visitors follow on your site, so you can pass your message along

On-Site Optimization - Proper Application

    • Title tags
    • Meta keywords and meta description tags - meta keywords are ignored by Google
    • Robot tags
    • Title attributes
    • Alt tags
    • Perfecting keyword to content ratio
    • Sub-directories vs. dashed/underscored filenames
    • Keyword sprinkling a URL
    • Mod rewrites – database driven pages
    • Navigation architecture – to ensure all pages are indexable by robots
    • Anchor text
    • Traditional sitemaps
    • Sitemap.xml
    • Avoiding over-optimization – can have an adverse affect on rankings if you do
    • Sticky site - Getting visitors to stay longer on your site

Off-Site Optimization - Link Building

    • Press release writing – triangle links
    • Directory links – only a few left that still pass link juice
    • Blogs links – nearly dead, but still has some value
    • Link-baiting – proven methods that work
    • Wheel links – when properly done is extremely effective
    • Widget links – work like a charm if done right

Higher Rankings on Google Places (Maps)

    • How to get listed properly on Google places – above the natural search results.
    • Keyword and description optimization for higher Google Places rankings.
    • How to get and use reviews to get better placement on Google Places.

How to Keep Penalities at Bay

    • How to keep Google's Panda update, and others, from negatively affecting your site.
    • How to identify if your site has penalties and how to recover from them.