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Lesson 3

Shopping Search Engine Marketing

Shopping search engines are a great tool for most consumer products. Sites like Amazon, Ebay, BizRate, Shopzilla, Dealtime, Mysimon, Nextag and Pricegrabber are leading the pack and providing consumers reviewed products at the same time making available to marketers an unbelievable opportunity to bring their goods to the marketplace at affordable prices.

This lesson will match several products to shopping search engines. Some products work great on Shopzilla, but not so great on Yelp. This lesson will show you what works and what does not work when it comes to shopping search engine marketing, as not every product is a good match for every shopping search engine.

Please find the lesson outline below:

  • Ebay Stores
    • Setting up an ebay store
    • Marketing your ebay store on ebay
    • Optimizing your ebay store for search engines
    • Customer service and feedbacks
    • Hot products that you can sell
    • Datafeeds
    • Newsletter marketing
  • Amazon Pro Merchant Store
    • Setting up a store
    • Datafeeds
    • Promoting your store
    • Optimizing your Amazon store for search engines
  • Yahoo Stores
    • Setting up a Yahoo store
      • Self - design or outsourcing custom store development
    • Promoting your Yahoo store
    • Datadeeds
    • Optimizing your Yahoo store for search engines.
  • Bizrate, Dealtime, Other Shopping Search Engines
    • How to optimize your datafeed
    • Datafeed optimization software
    • How to lower click rate and increase ROI

 

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