Applying Workshop Knowledge

Menu:

Workshop Info:

Location:
Cosmpolitan Hotel
3708 Las Vegas Blvd S.
Las Vegas, NV 89109

Dates:
12/3/11 - 12/4/11

Time:
9A -6P each day

Speaker:
Raffi Sosikian, MBA

Modules:

Shopping & Deal Sites - Amazon, Yahoo, Shopping.com, Groupon, Living Social

Shopping search engines and deal sites make an excellent distribution channel for the Internet marketer. Sites like eBay, Amazon Stores, Yahoo Stores are leading the pack and providing consumers reviewed products, and make it possible for Internet marketers to bring their goods to the marketplace at relatively affordable prices.

As for deal sites like Groupon and Living Social, most service based businesses like restaurateurs, personal trainers, hair salons, tour operators etc. can bring their services to the marketplace at limited risk, but the key to success via deal sites is getting repeat business. This module will show you how to convert your “deal” based coupon purchasers to long time customers.

Please find the module outline below:

eBay Stores

    • Setting up an eBay store
    • How to effectively market your eBay Store
    • Pricing – the key to success
    • Optimizing your eBay store for search engines
    • How to identify products that sell – applies to all shopping search engines

Amazon Pro Merchant Store

    • Setting up an Amazon store
    • How to effectively market your Amazon Pro Store
    • Pricing – the key to success
    • Optimizing your Amazon store for search engines

Yahoo Stores

    • Setting up a Yahoo store
    • How to effectively market your Yahoo Stores
    • Pricing – the key to success
    • Optimizing your Yahoo store for search engines.

Shopping.com

    • Setting up a Yahoo store
    • How to effectively market your Yahoo Stores
    • Pricing – the key to success
    • Optimizing your Yahoo store for search engines.

Optimization Shopping/Data Feeds

    • Best practices that result in the highest conversions and the lowest per click fees
    • How to streamline all your shopping/data feed into a centralized location

Groupon and Living Social

    • How to run a cost benefit analysis
    • Preparing for the day of the campaign
    • How to utilize key data to ensure repeat business from customers