Lesson 10

Websites That Sell

This lesson will explain in detail how to design and test websites so that you can achieve the highest conversion rate possible. Many people are under the false impression that having a website means people will automatically buy from them. In essence they prescribe to the false school of thought that assumes if you build it they will come. That is simply not the case. Building or re-building a website takes proper planning and testing and this lesson will show you exactly what you need to do to make your site successful.

Please find the lesson outline below:

  • Identifying Web Hosting Solutions
    • Shared hosting
    • Dedicated hosting
    • Shopping cart solutions
  • Merchant processing
    • Your own merchant processing
    • Using third party merchant processors
  • Creating Your Website
    • Template solutions
    • Custom web design
    • Designing for highest conversions
  • Converting Visitors to Buyers
    • Landing Page Optimization
    • Order Form/ Shopping Cart Optimization
  • Pitfalls of Web Design
  • Website Tracking
    • Several free third party tracking solutions
    • Re-designing based on statistics


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