Creating & Maintaining Websites that Sell
This lesson will explain in detail how to design and test websites quickly and cost efficiently. Many people are under the false impression that having a website means people will automatically buy from them. They spend tens of thousands of dollars on building their site, yet have a fraction of that budget set aside for marketing. In essence they prescribe to the false notion that assumes if you build it they will come. That is simply not the case. Building or re-building a website takes proper planning, testing, and maintenance and this module will show you exactly what you need to do to make your site successful.
Please find the module outline below:
Identifying Web Hosting Solutions
- Shared hosting
- Dedicated hosting
- Colocation hosting
Merchant processing
- Your own custom merchant processing solution vs. using third party solutions
- Best order form practices for obtaining the most sales
Creating Your Website
- Template solutions
- Custom web design
Pitfalls of Web Development
- Proper budgeting
- Hiring the right web developer(s) – the right questions to ask before you begin a project